Disney says more than 10 million subscribers signed up for its new streaming service on its first day of launch.
The "extraordinary consumer demand" saw shares in the entertainment giant rise by 3.5%.
Disney+, the competitor to the likes of Netflix and Amazon, launched in the US, Canada and the Netherlands earlier this week.
The platform is offering a mix of Marvel and Star Wars films and shows, every episode of the Simpsons, new series and classic content from the back catalogue of the world-famous studios.
Disney+ will be rolled out to the UK and Ireland from next March.
Although numbers from the launch day were more than three times the size of some forecasts, it was not immediately clear how many subscribers came from promotions.
Customers of some Verizon phone and internet packages were offered a year free.
Disney has invested billions in its streaming service, which costs $7 (£5.40) a month or $70 (£54) a year after a seven-day free trial.
Some analysts thought it would take Disney a year to reach 10 million subscribers.
In April, Disney said it plans to have up to 90 million Disney+ subscribers globally by 2024.
Netflix, which launched in 2007, now has 158 million subscribers.
© Sky News 2019